SEO (Search Engine Optimisation)
Over the past 18 months JXT has developed a MyCareerSite that is fully SEO compliant and will allow you to benefit from this instantly. JXT continues to refine and invest in SEO of its job board technology.
The internet has transformed recruiting and job advertising. The internet is now the preferred source of advertising for jobs and also for job searching.
Whilst there has been a general transformation, recruiters are still struggling to catch up and in Australia they have been offered little help in achieving an online presence.
Search engines like Google and Yahoo play an important part in the availability of information. In Australia key sites like SEEK have become popular because it has all the data in one place. However, this is due to change with the power of search engines providing the ability for data to be more decentralised. As such, more recruiters or corporate sites will be able to be found online more readily. For the first time you have the ability to centralise and host your own jobs whilst still obtaining visibility.
Time has come for you to use your own website as your recruiting engine. There are significant advantages in hosting your own jobs which include greater branding and candidate knowledge of your brand. You may also start to enjoy greater market awareness for your particular niche.
JXT also has an effective SEO affiliation which allows you to leverage our technology with your own SEO to create an even better solution for your business. JXT SEO has been proven to be a very effective solution for many clients.
What is Search Engine Optimisation (SEO)?
Essentially SEO is about advertising, merchandising and exploiting the medium of the world wide web to gain visitors to your site that you actually want.
The search engines like Google, Yahoo and smaller ones have billions of pages stored in their indexes. These pages contain news, product information, service information, items for sale and so on. Each page is designed by accident or intention to inform a view on a subject or subjects.
The indexes, such as Google, Yahoo and smaller ones, therefore have a problem in that each page is really an advert to someone's product, service, idea or ideology. Many of these pages will just be pages with identical content, messages, products and services so how does it decide what to place where, when you run your search?
SEO is far more sophisticated. To get your web pages to prominent positions you will need to structure your technology, content, linking partners and other components of your web pages/web strategy just to be even considered for inclusion into the index.
How do you utilise SEO to get what you want?
Well, it is all about advertising as we said and then merchandising.
SEO experts first ensure your technology is compliant to the spider's needs, then they ensure that your material is linguistically as good as it can be to make the perfect message for both your indented visitor and, yes you have guessed it, the index.
This having been done you are almost ready to merchandise your site, its pages and your connected link partners to get top position on the virtual display shelf that is the Google, ASK, MSN, Yahoo Index and their peer's software interface to their indexes.
Why do Recruiters need it?
There are billions of job searches per year. That make up the millions of job searches a month. An awful lot of searches are being made for your services, either by candidates or clients or both.
98% of the recruitment companies' sites surveyed are either not optimised or have only a small part of the site indexed. This means that clients and job seekers cannot find the typical recruitment company and end up at a job board or worse still with no relevant sites at all.
So the reason you need SEO is that people who are looking to spend money with you and/or register with you so that you can make money from them can find you first time every time.
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