THE NEWEST WAY TO FIND AND CONNECT WITH CANDIDATES
In March 2010, Australia was declared the social networking capital of the world with almost 10 million (4 out of 5) engaged in some form of social interaction. Social networking has not only remodeled the entire web landscape, but it’s drastically affected the ways in which candidates search for jobs. Today’s talent pool is web-savvy and increasingly turning toward social media platforms to find that perfect job. Enter social recruiting. Nielson online reports that 42% of Australian and New Zealanders with online profiles have looked for a job on a social networking site. This number will only grow and social media continues to dominate the online space.
Australia now leads the world for time spent each month on social media websites; in fact, Aussies spend an average of 7.12 hours per month on the likes of facebook and twitter - ahead of Britain, Italy, North America and Japan. Social networking accounted for almost 22% of Australians' time online in December 2010, up 5.3 percentage points versus the previous year, and leads as the top online activity. That means that we spend 1 out of every 5 minutes online using social networking sites! It's not just photo tagging and tireless tweeting, either. University students and business executives alike are turning towards these platforms to get their news, have their say, engage with products & services or simply socialise. And when people socialise, they talk. What do you reckon they're talking about? Sure, baby photos and beach trips are part of it, but job searches and customer experience are a huge part of it, too. More than 20 million people connect with facebook pages daily; are they connecting with yours? Do you have one?
The Cedar Crestone 2009/2010 HR Systems Survey found that organisations using social recruiting and branding have experienced double the sales growth than organisations without these tools. With job board prices going up every year and job board costs dipping into your budget, you simply can’t afford to miss out on social recruiting, a marketing tool which is not only free, but also allows you to understand job search trends and candidate feedback in real time.
JXT Consulting has been utilising social media and social recruiting since the company’s establishment in 2005, and delivers automatic integration with the major social recruiting networks – LinkedIn, facebook and twitter. By creating a corporate profile on these sites, JXT helps you to attract, engage and ideally place candidates using social recruiting methodologies. JXT Consulting is committed to ensuring that you exploit all possible online avenues for connecting with candidates. We make your presence in the social media space easy; in fact, you never even have to log onto facebook, twitter or LI at all to reap the benefits of social media. We'll set up automated postings so that whenever you post a job to your website, it's automatically fed through to facebook, twitter and LI with keywords and links back to the job ad that sits within your site. To read about the strong ties between social media and search engine optimisation (SEO), download Search & Social. You can also check out our facebook page and click "files" on the lefthand side to have access to other great resources on mobile, social, SEO and recruitment.
If you’re looking for candidates, look no further: 1.5 million Australians are on LinkedIn; 10 million are on facebook and 1.5 million are on twitter.
23% of companies already use social networking as a hiring aid; if you don’t jump on the social recruiting train, your competitors most certainly will!