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One of the biggest challenges for business is attracting and retaining talented staff. Despite higher levels of unemployment today, and seemingly plentiful talent on the market, we’re still seeing many positions requiring the assistance of recruiters to better fill jobs in certain sectors. Unfortunately, the best candidates for many positions are not in the market for a new job because they are employed elsewhere.

Information Age

In recent years, the primary responsibility of recruiters has been to market and sell candidates to companies. However, as the digital age has progressed, technology has affected the role of the recruiter in that both businesses and candidates have taken to the internet to both conduct business and search for employment. Therefore, to keep pace, companies have found that hiring socially-savvy recruiters AND SEO experts, has become necessary in order to leverage every social and communication platform available.

Recruitment Marketing Methods

Companies have become increasingly aware that the best candidates for their jobs are usually not always searching for them. This is why they turn to hiring SEO agencies (like us!) to act as marketers that seek out, search and find suitable talent. Below are a few of the marketing methods that are being used in social recruiting today:

1. Branding experiences have always been an essential aspect of any comprehensive social recruiting strategy. Because they must act on the behalf of their client companies, recruiters have found it necessary to blend their brand with that of their clients. This is necessary in order to earn and retain trust for the brand.

2. The social recruiting strategy has become one of the most powerful forces in all of marketing. Due to the social aspects of recruitment, social media is particularly well suited to increase access to information about companies and candidates. This has proven invaluable for recruiters to expand networks, and better service clients in ways that were unimaginable years ago. This allows employers the ability to communicate with thousands if not millions of people simultaneously.

3. Copywriting has always been an essential aspect of effective recruitment marketing. To the candidate, only a well articulated job description or advertisement will be well received. Crafting the right language is therefore critical in order to attract the best candidates. The need for quality copy has grown substantially with the proliferation of online and social platforms.

4. SEO, like social media, became an integral part of online marketing even before social networks took cyberspace by storm. Because of the intricacies of SEO and the digital landscape, job adverts require far more attention to detail than before. The employer’s aim should be to be found organically on Google, straight up. To accomplish this, SEO professionals are required to help employers attract the best potential candidates.

5. Events have always been an important strategy in recruitment marketing. Recruiters who proactively set up networking events and find trending topics to gather industry influencers to lead discussions on them, are killing it. At conferences and other business gatherings, clients, colleagues and candidates have the opportunity to impress each other and make productive contacts. Events provide the opportunity to attract passive talent in order to leverage ideas and contacts through both sharable word of mouth and social media.

No doubt, all of these recruitment marketing trends will continue to be in vogue for as long as the digital world exists. Do you agree? Let us know in comments below.