Account Strategy Development

Account Strategy Development

Deploying a digital marketing platform and the associated services can be a daunting task. The digital ecosystem that exists today is complex. Just think about how many things have changed in the last few years.

  • Search engines are more important than ever.
  • Mobile devices now rival desktops for how people access content and communicate.
  • ATS databases are now more important than ever for recruiters, even though most recruiters struggle to demonstrate a return on their ATS investment.
  • Social media platforms are no longer just for after-work-hours entertainment. Social platforms now connect recruiters with candidates, clients and prospects in ways that didn’t exist just a few years ago.
  • Content marketing has changed how recruiters demonstrate expertise, engage with prospects and pull them toward becoming a client.

With all of these changes, it just might seem like digital marketing is overwhelming for anyone but huge companies with large teams and big budgets. Not so. Not so at all.

At JXT, we’re helping companies just like yours create the best possible plan for realising the greatest return on investment in your digital marketing initiatives.

It all starts with a strategy session. During your strategy session, a JXT account executive will ask you a series of questions about your goals and how you are managing digital marketing today. Don’t worry. They’re not stalking you. But they are building a profile of how you are managing digital marketing today versus how we know best-in-class companies deploy digital marketing.

The strategy session will produce two important outcomes: a clear articulation of your goals and a roadmap to help you go from where you are now to where you want to be in the future. We will ask you to validate the goals and roadmap to ensure we’re all on the same page. The roadmap makes your path forward clear and easy to understand. How nice is that?


Would you like to learn more about how JXT can help you achieve your goals with digital marketing? Then fill out the form below, and we’ll set up a time for a strategy session with you.