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Marketing Case Study

The Jetstar Group has flown more than 140 million passengers since its launch in 2004. From a 400-people team, the business has grown to more than 7,000 across Asia Pacific today.

Covering more than 4,000 flights weekly to 75 destinations in 17 countries through more than 120 aircraft, Jetstar is continuing to invest in quality fleet and technology. In this case study, Jetstar shares its drive to attract and hire the best quality of talent in an increasingly technologically driven pool of calibre, and the new discoveries through a robust digital ecosystem created by JXT that have helped to shape its new career site

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