MEDIUM RECRUITERS

Medium-sized recruiters, those with 11-250 staff members, are trying to achieve some very impressive goals. But as it relates to digital marketing, we often hear a very different set of goals from the managing directors and founders investing in digital marketing and the line staff who are actually using the digital marketing platforms.

When we talk to these two stakeholders inside medium-sized recruiting firms, we often hear these type of statements.

Managing Director’s Goals:

• Improve the revenue and profits of the company
• Acquire the right new clients
• Continue to grow globally
• Position against competitors
• Enhance the productivity of staff – do more with less

But we’ve noticed that the senior leaders inside medium-sized recruiting firms usually are not the people using the digital marketing platforms. This varies widely from one organization to the next, depending on the skill-sets and aptitudes of the individual. Some firms hire a marketing manager. Some ask an office administrator to grow their skills to include digital marketing. Some firms hire a social media manager or content marketer. Here are the types of goals we hear from these people. They want to:

• Establish themselves in their careers because many of them are young professionals
• Earn the opportunity to move up in the company
• Be treated with respect and appreciated for their efforts
• Grow in their knowledge, capabilities and expertise
• Maintain a high quality of life: less stress in the office, more time off, not feel worn out at the end of the day

At JXT, we believe there has never been a better time for medium-sized recruiters to move ahead to new levels of success. Why do we say this? With the rise of ATS databases, digital marketing, social media and content marketing, medium-sized recruiters now have more channels than ever before to connect with great new clients and candidates. You absolutely can achieve your goals for growth while maintaining the sanity of your staff.

But to use all of this technology effectively, you need two things: the right technology platform and a Sherpa to establish best-practices. How can JXT help you get there faster and with better outcomes?

How does JXT’s Digital Marketing Platform help?

JXT’s Digital Marketing Platform is a full-blown digital marketing solution in a box, with a highly competent team standing by to help you get the most out of it. For instance, our platform allows you to:

• Quickly deploy a beautiful website that is customized to your brand.
• Manage and update that website through a simple-to-use Content Management System (CMS).
• Integrate most popular Applicant Tracking Systems directly into your website. This allows applicants to find your jobs on your website and apply for them directly online.
• Post content to blog-sites or news feeds that keep you in front of prospective and current clients so they think of you first when they need to place a new job.
• Display all of your content correctly on any device – phones, tablets or desktops. This is especially critical for candidates and clients who are on the move today.
• Optimize your job postings and other content to be indexed by search engines so candidates and clients find you.
• Publish job openings and other content to social media sites to extend the reach of your brand and position your company as modern and agile.

To learn more about the features and benefit of our Digital Marketing Platform, please visit the Products section of our website. Just think of what a difference a single Digital Marketing Platform could make to your small team.

LARGE RECRUITERS

Large recruiters, those with 250-10,000 employees, have big goals and face complex challenges when it comes to digital marketing. At JXT, we often end up working with a country manager who is part of a global team. Often times the country manager has peers inside their company who carry responsibility for other countries. These peers often share ideas and compare notes about how to achieve their goals.

When we talk with country managers at large recruiting firms, we often hear these types of goals. They want to:

• Protect their reputation within their company, especially among their peers, by doing great work that is successful and high-impact for their organization
• Be seen as an innovator and sponsor of effective solutions that move the company forward
• Be seen as a person of influence who can pull the right levers to achieve success and cut through the red tape that often holds large organizations back
• Promote an idea or program that takes off and takes them with it
• Maintain the upward trajectory of their careers

But these senior leaders also recognize that they do not operate alone. To achieve success, they need to inspire others to do their best work. Sometimes this means a senior IT leader will need to partner with them on digital marketing initiatives. When we talk with senior IT leaders, we often hear a different set of goals. They want to:

• Protect their company from making poor decisions about technology that create far more headaches than solutions
• Be seen as an innovator and sponsor of effective solutions
• Rationalize the technology apparatus based on business needs – not just the latest technology fads
• Maintain their quality of life by having systems and apps that are manageable and that do not break down and require emergency support
• Maintain the upward trajectory of their careers

So is there really a digital marketing solution that will allow both types of leaders to achieve their goals?

Absolutely yes.

At JXT, we have worked with some of the largest recruiting firms in the world. We not only have worked with them, we’ve satisfied them, created positive and mutually beneficial relationships with multiple stakeholders.

At JXT, we know enough about technology to be able to speak directly with CIOs, Directors of IT and even IT line staff. We respect what the IT function does for large recruiters and want to ensure we tick every box that matters to this group. We are willing to spend the time to discuss our approach, APIs, SLAs and other technology concerns. This is how we put IT people’s minds at ease as we progress through an engagement.

But we also know how to work with senior business leaders to get things done. We understand the critical role of goal setting, plan building and project management. We know how to work on budgets and deliver when the clock is ticking. We know how to create an environment of success that allows senior business leaders to sponsor great ideas that actually work. And we’re more than happy to give those leaders the credit they deserve.

How does JXT’s Digital Marketing Platform help?

JXT’s Digital Marketing Platform is a full-blown digital marketing solution in a box, with a highly competent team standing by to help you get the most out of it. For instance, our platform allows you to:

• Quickly deploy a beautiful job board and website that are customized to your brand.
• Manage and update those digital properties through a simple-to-use Content Management System (CMS).
• Integrate most popular Applicant Tracking Systems directly into your website or job board. This allows applicants to find your jobs on your website and apply for them directly online.
• Post content to blog-sites or news feeds that keep you in front of prospective and current clients so they think of you first when they need to place a new job.
• Display all of your content correctly on any device – phones, tablets or desktops. This is especially critical for candidates and clients who are on the move today.
• Optimize your job postings and other content to be indexed by search engines so candidates and clients find you.
• Publish job openings and other content to social media sites to extend the reach of your brand and position your company as modern and agile.

To learn more about the features and benefit of our Digital Marketing Platform, please visit the Products section of our website. Just think of what a difference our Digital Marketing Platform could make to your company.

CORPORATE RECRUITERS

Corporate recruiters carry some very heavy responsibilities for their organizations. At JXT, we get this and love helping these people achieve their goals using digital marketing. When we talk to corporate recruiters, we often hear these types of goals. They want to:

• Position the company to attract the talent they need to achieve their growth goals
• Streamline the operations of candidate on-boarding to increase efficiencies
• Do more with less – especially with small teams
• Protect the upward trajectory of their career
• Be recognized as a valuable impact-player on the team

But corporate recruiters don’t operate in a vacuum. To achieve success in digital marketing, corporate recruiters often need to partner closely with their IT function. When we speak with IT function leaders at corporations, we often hear these types of goals. They want to:

• Protect their company from making poor decisions about technology that create far more headaches than solutions
• Be seen as an innovator and sponsor of effective solutions
• Rationalize the technology apparatus based on business needs – not just the latest technology fads
• Maintain their quality of life by having systems and apps that are manageable and that do not break down and require emergency support
• Maintain the upward trajectory of their careers

Is there a single digital marketing platform that can help corporate recruiters achieve their goals while aligning with the outcomes that IT leaders want to see? Absolutely yes.

At JXT, we’ve been helping corporate recruiters deploy corporate career sites for quite some time now. We’ve learned a lot of lessons about what works and doesn’t work for these types of digital properties. Best of all, we’ve also learned how to partner effectively with the IT function at these organizations to ensure IT leaders look like geniuses.

How does JXT’s Digital Marketing Platform help?

JXT’s Digital Marketing Platform is a full-blown digital marketing solution in a box, with a highly competent team standing by to help you get the most out of it. For instance, our platform allows you to:

• Quickly deploy a beautiful corporate careers site that is customized to your brand.
• Manage and update that property through a simple-to-use Content Management System (CMS).
• Integrate most popular Applicant Tracking Systems directly into your site. This allows applicants to find your jobs on your website and apply for them directly online.
• Post content to blog-sites or news feeds that keep you in front of candidates so they think of you first when they want to make a move.
• Display all of your content correctly on any device – phones, tablets or desktops. This is especially critical for candidates and clients who are on the move today.
• Optimize your job postings and other content to be indexed by search engines so candidates find you.
• Publish job openings and other content to social media sites to extend the reach of your brand and position your company as modern and agile.

To learn more about the features and benefit of our Digital Marketing Platform, please visit the Products section of our website. Just think of what a difference a single Digital Marketing Platform could make to your small team.

Job Board Owners

Job board owners come in many shapes and sizes and at JXT, we’ve worked with most of these. We’ve served everyone from small entrepreneurs to large government agencies and all points in between. As we talk to job board owners, we typically hear these types of goals. They want to:

• Make it fast and easy for candidates to find jobs and apply for them online, from whatever mobile device they might be using in the moment.
• Automate as many functions as possible in the candidate placement process so a small team can do more work and increase overall output.
• Deploy reliable systems that don’t break down or lose candidate information part way through a process. Job board owners know this is a formula for sending candidates to competitive sites.
• Manage the job board with as few button clicks and manual efforts as possible. Most job board owners want a simple to use CMS (Content Management System) that either they can run themselves or that they can quickly train others to run.
• Allow clients, partners and other stakeholders to place their own jobs in real time and with few to no support requirements from the job board owner.
• Invest in job board technology that has a long life and that will not be outdated within a few months of deploying it. They want the long-term stability of deploying systems that someone else upgrades, patches and maintains so they can focus on their business.

At JXT, we believe there has never been a better time to be a job board owner. Why do we say this? With the rise of ATS databases, digital marketing, social media and content marketing, job board owners have never had so many opportunities to advance their enterprises.

But to use all of this technology effectively, you need two things: the right technology platform and a Sherpa to establish best-practices. How can JXT help you get there faster and with better outcomes?

How does JXT’s Digital Marketing Platform help?

JXT’s Digital Marketing Platform is a full-blown digital marketing solution in a box, with a highly competent team standing by to help you get the most out of it. For instance, our platform allows you to:

• Quickly deploy a beautiful job board that is customized to your brand.
• Manage and update that job board through a simple-to-use Content Management System (CMS).
• Integrate most popular Applicant Tracking Systems directly into your job board. This allows applicants to find your jobs on your website and apply for them directly online.
• Post content to blog-sites or news feeds that keep you in front of prospective and current applicants so they think of you first when they need a new job.
• Display all of your content correctly on any device – phones, tablets or desktops. This is especially critical for candidates who are on the move today.
• Optimize your job postings and other content to be indexed by search engines so candidates and clients find you.
• Publish job openings and other content to social media sites to extend the reach of your brand and position your job board as modern and agile.

To learn more about the features and benefit of our Digital Marketing Platform, please visit the Products section of our website. Just think of what a difference a single Digital Marketing Platform could make to your enterprise.