SEM

SEM: consider SEM, or Pay-Per-Click (PPC), or search engine advertising, as SEO’s commercial cousin.

As opposed to organic rankings on search engines, SEM features top & right of the page on search engine results, those highlighted ads that come up based on keyword search.

Key tips for getting SEM right:

• keywords are as important in SEM as they are in SEO
• narrow down your ad groups by service, topic, audience
• create landing pages for each ad group (providing a relevant experience)
• incorporate ad text into landing pages
• test different headlines to see which offer better conversions

Is there life beyond Google.... mmmm.... some... (thanks www.seomoz.org)

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