By Rick Maré, Founder & CEO, JXT    Connect with Rick on LinkedIn >>>

In this final part on the topic, we look at building up the bulk of what you’ll be propagating on your SEO:

1. Publish relevant and regular content

To keep your website from becoming stale, it’s important to create relevant, engaging and shareable content frequently. Great content is fantastic at driving traffic to your website and providing opportunities for new business. When you’re brainstorming for ideas on what to create content on, refer to your keyword research to identify subjects that will resonate with your audience.

When you create content, weave your keywords and phrases throughout the text and page elements to drive traffic to your website. To make it easier for people to find your content, ensure it’s no more than two pages away from your homepage, usually separated by a landing page. Remember to include a strong call to action to convert that traffic into business. It’s also important to avoid duplication so explore different types of content such as blogs, graphics, free tools and resources, and even videos.

Internal and external links are another important aspect of SEO. Internal links allow users to move from one resource to another, increasing their exposure to your brand in the process. When done properly, these links can also increase SEO performance of both the host and linked pages. To achieve that, avoid using ‘click here for more information’ hyperlinks, and instead describe the destination. A good example would be, “Last month, I mentioned the importance of SEO optimisation when highlighting ten things your recruitment website must do for your business. However, I felt the topic of SEO deserved more justice.”

2. Utilise JXT’s digital marketing platform

Our Digital Marketing Platform has been designed with SEO front-of-mind. The problem with SEO optimisation is that it takes one Google update to completely dismantle it. For a few examples of this, look at when Google began penalising websites that weren’t mobile responsive, or Google’s recent move towards a more secure web. If you don’t react to these updates and make the necessary changes, you risk losing website traffic, business leads, and revenue. JXT’s clients rest assured that they’ve invested in a Digital Marketing Platform that is fully mobile responsive, SSL certificated, and provides an easy-to-use CMS that allows users to optimise the search-readiness of all their content.

Key Takeaway

“Publishing regular and relevant content that includes properly optimised keywords and phrases can directly drive SEO performance and website traffic”


Digital marketing can drive huge growth for Recruitment Agencies and the SEO is the key to that growth. When done right, you can expect increased traffic to your website and job postings, and more exposure for your brand. However, unless you have a great platform, getting and keeping your website and content optimised for search is a difficult and time-consuming task. That’s why our clients trust our Digital Marketing Product to make optimising their content significantly easier.

About the author

Rick Maré is the founder and CEO of JXT, the number one provider of cloud-based digital marketing solutions for recruiters and corporate recruiters. Rick has coached thousands of recruiters, empowering them to take their businesses and careers to the next level. Connect with Rick on LinkedIn.

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